Exploring the Retail Industry's Use of Promotional Products

Trends and Insights in the Retail Industry

The retail sector has seen notable growth and strong spending in the first quarter of this year. A significant trend is the industry’s move toward sustainability and greener practices, with consumers demanding proof of companies’ eco-friendly claims. Moreover, the rise of social commerce on platforms like TikTok and the increasing use of artificial intelligence are transforming the retail landscape, as noted by Forbes.

Retail end-buyers of promotional products include a wide range of businesses such as department stores, convenience stores, warehouse retailers, boutiques, supermarkets, and specialty stores. Major players in this sector include Walmart, Amazon, Costco, and The Home Depot. According to Counselor State of the Industry data, the retail market accounted for 5.9% of total promotional product industry sales in 2022, amounting to roughly $1.5 billion.

Key Insights from the Retail End-Buyer Survey

In 2024, ASI Research conducted an extensive survey of retail end-buyers of promotional products, revealing several key findings:

• • • High ROI Satisfaction: A remarkable 97% of retail end-buyers using promotional products are satisfied with the return on investment (ROI) they achieve.
    • Top Benefits from Distributors:
      • • More Value: 66%
        • Save Money: 61%
        • Better Targeted Products: 56%
        • New Products: 54%
        • Save Time: 52%
        • Doing All the Work: 44%
        • Faster Product Delivery: 41%
    • Recommendation Rates: An impressive 88% of retail end-buyers would recommend promotional products to similar businesses.
    • Increased Promo Spending Plans: 37% of retail end-buyers plan to increase their promotional spending in 2024.
    • Importance in Marketing Strategy: 67% of retail end-buyers consider promotional products crucial to their marketing strategies.
    • Marketing Goals:
      • • Boost Sales: 81%
        • Thank Employees and Customers: 72%
        • Enhance Loyalty: 71%
        • Raise Brand Awareness: 68%
        • Lead Generation: 22%
    • Marketing Budget Allocation: Retail end-buyers allocate 32% of their marketing budget to promotional products.
    • Promo Product Recipients:
      • • Current Customers: 93%
        • Employees: 72%
        • Prospects: 72%
    • Key Purchase Considerations:
      • • Durability/Quality: 38%
        • Price: 22%
        • Functionality: 20%
        • Style: 7%
        • Made in the USA: 7%
        • Sustainability: 5%
        • Social Responsibility: 1%
    • Preference for Made-in-USA Products: 72% of retail end-buyers are willing to pay extra for products made in the USA.
    • Popular Products: Over a third (34%) of retail end-buyers purchased magnets in the last 12 months.

Applying These Insights

Understanding these insights is essential for businesses looking to succeed in the retail sector. Aligning your promotional products with the needs and priorities of retail end-buyers can enhance your marketing strategy and help you achieve your business goals more effectively.

Take Action Today!

Don’t miss out on the opportunity to elevate your brand with high-quality promotional products from Ameramark. From table covers to a wide range of customizable items, we have everything you need to make a lasting impression. Visit our website to explore our premium products. For more detailed insights, check out the comprehensive infographic on the ASI website CLICK HERE. Enhance your marketing strategy and boost your business with Ameramark today!